A Serious Activity Update

At Oura, the software is constantly improving. Engineers in Finland are working frantically around the clock to improve and iterate on an already great product, it’s the type of effort that Oura Members pay a monthly subscription for. Our job on the creative team is to communicate those product updates in a fun, engaging and educational way.

This particular project wasn’t something that was briefed in — it was dreamed up by our team on our own initiative as a way to romanticize these product launches. The concept was well received and given the green light to be produced on a tiny budget by a team of mighty creatives.

These were made for organic social but used in performance marketing as well.
The 16:9 videos are below, but were made in social-forward aspect ratios as well.

Matt Kipper - Creative Director
Joshua Van Patter - Director
Erica Bellman - Copywriter
Greg Damaini - Art Directior
Myself - Copy Lead